Pitch
What we show people
Pitch deck
11 slides with the Behind the Curtain panel: investor, partner, Charlie and Priya objections per slide.
CurrentOct 2026
The offer page
Customer-facing page for the Shelfware Autopsy: three clocks, four stages, renewal timing, FAQ.
Needs editTiming story is pre-budget-cycle
The Opportunity
One-pager: problem statement, target personas, why now, ICP.
SupersededNot in repo yet
Exforce demo deck
The earlier customer deck. Kept for the before and after.
ArchiveNot in repo yet
Where we are
Decisions, gaps, next steps
Founders board
Answers by audience, gaps by what they block, decisions made and open, and the four lanes of work.
CurrentFrom Oct 9 sessions
Oct 9 session writeup
Longer narrative version: delivery process, gaps, partners, readiness checklist.
CurrentOct 2026
Session transcripts
Gemini notes and full transcripts from both Oct 9 sessions. Kept in the repo, not on the site: they contain names and client stories.
Repo only/artifacts/sessions
Customers and research
Who we sell to and what they told us
Personas: Charlie and Priya
CTO or IT director, and the product owner running a Salesforce dev team. Plus the two archetypes we split out: inventory versus new build.
ScatteredDeck, board, Drive
SME research protocol
The 45-minute interview guide: assumption validation, persona discovery, desirability test.
CurrentNot in repo yet
Angela's interview notes
The annotated protocol with real answers, including the pre-renewal Airtable tracker story.
CurrentNot in repo yet
Customer journey map
Image export.
CurrentNot in repo yet
Example user stories
What a feature looks like when it reaches us for tracking.
CurrentNot in repo yet
Product and delivery
How the work actually runs
Product strategy
Analytics goals, event schema, data model, metrics, instrumentation strategy, rollout phases.
CurrentNot in repo yet
Delivery process
Signature to dashboard, nine steps on the sprint clock. Lives in the founders board and the session writeup.
Needs its own docBoard, writeup
About Salesforce Event Monitoring
Log generation, retention, access methods, limits.
ReferenceNot in repo yet
Sample competitor log file
CSV used to work through what the raw data looks like.
ReferenceNot in repo yet
App concept
The product concept walkthrough.
EarlyNot in repo yet
Market
Who else is in this
Competitive analysis
Eight scored players. Needs the Org Check update: Optimizer retired in Winter '26.
Needs updateDrive
Comparator websites
How the rest of the category presents itself. Source of the "everyone owns the sky" read.
ReferenceNot in repo yet
Brand
Identity and experiments
Logo and mark
Wordmark with the flatline strike, the S mark, and the red. Embedded in every page here.
Current/site/assets
Marketing site concept
The public-facing site direction, separate from this hub.
ConceptNot in repo yet
Campaign experiments
Spice Dial, Dial of Death, the ad placement preview, the lead-capture landing page.
ArchiveDrive
Business and legal
The company itself
Partnership agreement
50/50 with four-year vesting, pooled revenue, shared-work model, three-account structure, decision ladder.
v3, with JamesDrive
Legal diligence notes
Entity, IP assignment, James's employment agreement, liability, insurance.
In progressJames
Not written yet
Named here so they stop being invisible- Tracking framework: the measurement types and how a user story becomes trackable usage
- Data handling and security position, for client security reviews
- Clickable demo of the framework and a sprint's output
- Pricing: kickoff package, services rate, licensing percentage
- SOW, MSA and DPA templates
- Intro and credibility slide
- Outreach list with budgeting cycles
- Sample Autopsy report
Private. Access controlled at the edge by Cloudflare Access. Do not share the URL expecting it to be the thing that protects it.